‘Holiday snacking’ and ‘Selfie Tourism’ were just two of the new terms we learned from James Berresford Chair of the Derbyshire Culture, Heritage, Arts and Tourism Board, who was speaking at the recent Chesterfield Investment Summit.
Apparently, more of us are favouring short breaks over longer two/three-week holiday (holiday snacking) and we want to go somewhere where we can experience an environment that we get at home so we can photograph it and show off on social media (Selfie Tourism).
Organised by our client Destination Chesterfield, the Summit was held at Casa and attracted more than 200 people who turned out in force to hear the good news about Chesterfield’s visitor economy.
Last year 3.7million visitors brought £175million to Chesterfield’s economy. That’s a whopping 50% increase in tourism spend since 2009. And, if we can increase overnight stays in Chesterfield by just 5%, then we’ll transform the town’s visitor economy.
When we say we’re a town on the up, we mean it, and we have figures like these to prove it.
We know how much Chesterfield has to offer and how much is in the pipeline too.
Peak Resort will see construction begin next year, with Phase One scheduled to open in late 2020. Our client Chesterfield Waterside will also be adding to the area next year with the construction of Build-to-Rent apartments in Basin Square and houses within The Park neighbourhood.
We also captured Peter Swallow, James Berresford and Toby Perkins MP on film at the event. You can watch the film, which was produced by the In the Works PR team, here.