Expertise to get you noticed

We’re a whole lot more than just a press release machine!

In an age where quality content is key, In the Works PR has risen to the top of its field by combining expert writing with our passion for marketing communications.

From writing winning award entries and delivering superlative SEO content, to planning events and getting you noticed by the media, we have the experience and know-how to advise on all aspects of your communications activity to ensure your business is effectively communicating your messages, good or bad, to all your audiences.

Like a horse and carriage, marketing communications (SEO, advertising, social media, press releases, brochures, newsletters, website, etc.) should work together, not independently, to ensure you get the absolute best results. That’s why we work in partnership with our sister company, eBusiness Works - a specialist in SEO content marketing, to deliver the whole package of communications that delivers a return on your investment.

Whether your business is looking for a long-term PR partner, one off campaign/crisis support, or as a stop-gap to help whilst you’re between in-house PR Executives, we can help you.

Our clients talk...

“I have worked with in the Works PR since 2012. In this time, they have created a significant social media presence for my company. Their help has been invaluable in instigating and delivering the various competitions, promotions and dealing with the many enquiries we get every week through social channels. We also allocate and spend time every month writing a newsletter for our internet customers and articles for Northern Tea Merchants’ website, which has increased our rankings in the search engines substantially. On a PR front, both Anna and Emma have been an invaluable support in Northern Tea Merchants’ success at local business award ceremonies, and gaining media coverage for the business, as well as always recommending Northern Tea Merchants to people they meet in the course of their work. I have no hesitation in recommending In the Works PR to any company looking to grow their online presence and to raise the public profile of their business.”
James Pogson
Once In the Works PR became involved with our media relations the press take up was incredible. The media coverage Anna has achieved for Benchmarc consultancy has resulted in new business leads which have by far exceeded our expectations. We cannot recommend In the Works PR’s services enough.
Marcus Leverton
Anna Melton is the best PR I've worked with. Nothing is too much, no request too last minute. She's always contactable, full of useful ideas and she knows everyone in Chesterfield. If only they all 'got it' like her.
David Walsh
Business Editor / Sheffield Star
Charley has been so inspired by the Basic Media Skills workshop that she has already entered the world of local media and by using her new skills has been in contact with her local newspaper. Following a well written press release, the local paper is due to send a photographer down with the aim of writing a feature.
An extract from YHA’s internal magazine Connect
Since In the Works PR began sending an eNewsletter to our candidates and clients, the level of traffic to our website has far exceeded that which Google Adwords has generated. It currently accounts for more than 10% of page views on the PK education website. It’s is a fantastic way for us to engage with our audience. It really works for us.
Karl Housley
Director / PK education

Interested to find out what we could do for you? Give us a call today on 01246 386 480 and find out how In The Works PR can put your SME business on the map!

What we do best...

Press release writing and media relations

Getting your news in front of the right journalists to build a relationship and gain that all important positive media coverage in print, online, TV and radio.

Copywriting

Delivering copy that your audience will want to read and writing engaging, informative text is a skill that In the Works PR prides itself on.

Social Media

We work in partnership with our sister company, eBusiness Works to deliver the whole package of communications including social media and online copy for blogs.

Newsletters

Producing engaging and informative content that will leave your readers looking forward to the next instalment.

Working with trusted designers, In the Works PR can also provide a full design and print service.

Or looking to build expertise in-house? Your staff can also access our PR Training.

In the digital age businesses should be thinking more smartly about how they use their marketing budgets. They may already have people within the business who have design or writing skills that could be developed. Investment in training, like our Basic Media Skills Workshop, could ultimately save companies money as a press release could be written by someone they already employ.

"Great content. Has made me consider how I approach press releases!"                Ann-Marie Lowe, Banner Jones Solicitors

At the one-day workshop (or half-day one-to-one training), you’ll learn what makes an interesting story for a journalist, the information they need, and the best way to present it to them. You’ll also discover the many hidden opportunities that exist for gaining free editorial coverage. There’s even post workshop support, including advice and feedback on your first press release.

   "Very informative. Anna was a great presenter." Lisa Smith, The Manor @ Brampton

It’s a practical, hands-on workshop designed to give you the skills and know-how to achieve that all important media coverage for your organisation without spending any money in doing so!

The popular and highly effective workshop can be delivered on a one-to-one basis or in a group session. It can even be tailored to your business or organisation and delivered at your workplace or our own offices in Chesterfield.

"Very informative and interesting. Led by a very engaging presenter." James Annerson, Adcroft Hilton

Did you know we also deliver Social Media Training? Learn more here