Elevate Your Brand With In The Works PR

In today’s fast-paced digital world, where quality content and strategic communication are paramount, In the Works PR has emerged as a leader in delivering impactful, results-driven marketing communications.

Our Expertise
We specialise in crafting exceptional content that resonates with audiences and aligns with your business goals. From writing winning award entries to crafting case studies that build credibility with your audience, to collaborating with influencers and journalists to amplify your message, we bring a wealth of experience to every aspect of your communications.

Strategic Integration for Maximum Impact
Effective marketing communications—whether it’s SEO, advertising, social media, press releases, brochures, newsletters, or website content—must work collaboratively, not in isolation. Like a finely tuned orchestra, these elements should harmonise to maximise your reach and return on investment. That’s why we partner with our sister company, eBusiness Works, experts in SEO and content marketing, to deliver a comprehensive package that drives measurable results.

Why Choose Us?
With a deep understanding of traditional PR and cutting-edge digital tools, including AI-driven insights, we offer tailored solutions to ensure your message reaches the right audiences. Whether you’re facing a crisis, launching a one-off campaign, or need a stop-gap while recruiting an in-house PR Executive, we’re here to support you.

Your Partner in Communication
From media outreach and influencer collaboration to strategic content planning, we ensure your business communicates effectively—no matter the challenge. Let us help you take control of your messaging, connect with your audiences, and achieve your goals.

Ready to get started? Let’s work together to create communications that truly deliver.

Our clients talk...

“I have worked with in the Works PR since 2012. In this time, they have created a significant social media presence for my company. Their help has been invaluable in instigating and delivering the various competitions, promotions and dealing with the many enquiries we get every week through social channels. We also allocate and spend time every month writing a newsletter for our internet customers and articles for Northern Tea Merchants’ website, which has increased our rankings in the search engines substantially. On a PR front, both Anna and Emma have been an invaluable support in Northern Tea Merchants’ success at local business award ceremonies, and gaining media coverage for the business, as well as always recommending Northern Tea Merchants to people they meet in the course of their work. I have no hesitation in recommending In the Works PR to any company looking to grow their online presence and to raise the public profile of their business.”

James Pogson

Director / Northern Tea Merchants

Once In the Works PR became involved with our media relations the press take up was incredible. The media coverage Anna has achieved for Benchmarc consultancy has resulted in new business leads which have by far exceeded our expectations. We cannot recommend In the Works PR’s services enough.

Marcus Leverton

Director / Benchmarc Consultancy

Anna Melton is the best PR I've worked with. Nothing is too much, no request too last minute. She's always contactable, full of useful ideas and she knows everyone in Chesterfield. If only they all 'got it' like her.

David Walsh

Business Editor / Sheffield Star

Charley has been so inspired by the Basic Media Skills workshop that she has already entered the world of local media and by using her new skills has been in contact with her local newspaper. Following a well written press release, the local paper is due to send a photographer down with the aim of writing a feature.

An extract from YHA’s internal magazine Connect

YHA (England and Wales)

Since In the Works PR began sending an eNewsletter to our candidates and clients, the level of traffic to our website has far exceeded that which Google Adwords has generated. It currently accounts for more than 10% of page views on the PK education website. It’s is a fantastic way for us to engage with our audience. It really works for us.

Karl Housley

Director / PK education

Curious about how we can collaborate to elevate your business? Call us today on 01246 386 480 and find out how we can help put your SME on the map.

What we do best...

Press release writing and media relations

With 30 years of experience, we’ve mastered the art of PR, building strong relationships with local, regional, and national journalists and influencers. We specialise in getting your news in front of the right people, fostering relationships, and achieving impactful media coverage across print, online, TV, and radio.

Copywriting

We excel at crafting original, engaging, and impactful content and case studies that resonate with audiences. We don't rely on AI to do the work—our writing is 100% human, ensuring every piece is authentic, grammatically flawless, and tailored to captivate and inspire.

Social Media

We provide a comprehensive digital communications package. Whether you need expert-led content strategy development, hands-on social media management, or training to take the reins yourself, we deliver tailored solutions that drive results.

Newsletters

We specialise in creating impactful newsletters that keep your audience engaged and informed. From monthly digital updates to comprehensive quarterly member newsletters, we handle everything—from writing compelling articles to managing the design and print process. Just leave it all to us.

Expert training workshops: Empowering you with practical skills

We offer comprehensive half-day or full-day workshops designed to equip you with the skills and confidence to excel in PR, digital communications, and social media management.

Whether you’re looking to enhance your team’s capabilities or develop your own expertise, our hands-on training sessions provide everything you need to succeed.

Flexible Learning Options
Choose the format that works best for you:

In-House Training: We bring our expertise directly to your office, tailoring the workshop to your specific needs and goals.
Training Centre: Join us at our dedicated training facility in Chesterfield, offering a professional and focused environment for learning.
Online: Participate in an online workshop from anywhere via Microsoft Teams. Enjoy the same expert guidance and interactive experience, no matter where you are.

What We Cover
Our workshops are designed to address your unique challenges and objectives. Topics can include:

Crafting compelling content and mastering the art of storytelling.
Developing a results-driven PR and digital communications strategy.
Social media best practices, from platform management to content creation.
Using AI tools effectively while maintaining a human touch in your communications.
Building relationships with journalists and influencers to maximise media coverage.

Why Choose Us?
With 50 years of industry experience and a proven track record of success, we deliver training that is practical, engaging, and tailored to your needs. Our goal is to empower you with the tools and knowledge to take control of your PR and digital communications strategy, whether as an individual or as part of a team.

Ready to Get Started?
Contact us today to discuss your training needs and create a session designed to meet your goals. Together, we’ll help you unlock your full potential in PR and digital communications.