Practical, bespoke training for businesses, charities and individuals who want stronger communications skills they can use immediately.
At In the Works PR, our training is developed and delivered by people who use these skills every day.
We work at the front line of PR, media relations, reputation management and communications, so our training reflects what is happening now — including the impact of AI on how content is created and consumed.
Bespoke to you
No two people or organisations need the same training.
You might be:
- A small business owner who wants to handle more of your own PR
- A charity team looking to strengthen media and stakeholder communications
- An experienced marketing professional wanting to add PR or media relations to their skillset
- Acommunications professional who wants greater confidence in writing, reputation management or lobbying.
Training is tailored around your role, your organisation and the skills you want to develop.
Sessions can be delivered one-to-one or in small groups, online or in person.
Discover our courses here
Skills for today’s communications environment
AI has made it easier than ever to create content. It has also made it easier to sound like everyone else - AI Slop¬
The human voice matters more than ever.
Our training helps you develop the judgement, originality and practical skills needed to stand out.
Training can cover:
- PR strategy
- Media relations
- Writing for the media
- Reputation management
- Lobbying and stakeholder engagement
- Social media strategy
- Long-form and video content
- Using AI effectively without losing your voice.
Practical, not theoretical
Our training is based on decades of journalism, PR and social media management experience and the work we continue to deliver for clients today.
Where possible, we use your own organisation, audiences and challenges within the training, so you leave with skills and ideas you can put into practice straight away.
