We started working with local training provider NLT in 2016, leading their re-brand and developing a comms strategy that encompassed all our skills and experience – PR, SEO, website and brochure design, social media and content management and, ultimately, crisis communications.
Established for nearly 50 years, NLT originally specialised in Apprenticeships in engineering and business skills.
We worked with the team at NLT to rebrand the organisation and create a new WordPress website which has, crucially, been able to evolve with the business. A key component of the website was the development of a brand new booking and payment facility for NLT’s commercial training courses.
Having the online booking system was one part of the solution, being found in search engines was the second. We created a digital strategy that incorporated SEO, great website content and social media to ensure the right audiences were being reached.
Joining up those communications and keeping the conversation flowing across all platforms meant that, when faced with the closure of the apprentice side of the business at the end of 2017, we were able to bring our crisis comms skills to the fore and successfully manage conversations with the media and across all digital platforms. This helped retain brand awareness ahead of the restructure of the business in 2018 when NLT launched itself as a dedicated commercial training provider.
The online booking and payment system has played a key role in NLT’s restructure and is integral to the continuation of the business.
The morale of the story? Join up your communications channels, keep them updated and do it well now, not when the sh*t hits the fan!