The 94-year-old charity YHA (England & Wales) holds a very special place in our heart. Not only does the charity and its youth hostel network make a very real difference in the lives of young people but it was also In the Works PR’s very first client.
Delivering a press and media relations campaign for YHA has been, and continues to be, an absolute pleasure. At times challenging but always rewarding and fascinating. We’ve met politicians, adventurers, actor Larry Lamb, Olympic athletes and even His Majesty The King and his late mother The Queen, as part of our work with YHA.
Once YHAs were shunned by the travel media but now, after substantial investment in the network, strong imagery and a superior online presence, Youth Hostels appear regularly in national travel features. This means we deal daily with national journalist requests for further information, images and complimentary stays. We’ve had YHAs featured in many lifestyle magazines too, such as Cosmopolitan and Elle as well as on BBC Breakfast not once but twice.
Through our work with YHA we have been privileged to be part of the No Child Left Behind fundraising campaign and the groundbreaking Generation Green project,
We’ve notched up a few stays in YHAs as well. We can personally recommend a stay at YHA Castleton, Pen y Pass, Grinton Lodge, Eden, York, St Pancras, Keswick, Ambleside, Beverley Friary and St Briavels Castle.
