The development of In the Works PR mirrors that of YHA. Investment, forward thinking and creativity has revitalised this 85-year old brand. The Youth Hostelling charity, which was one of our very first clients, has evolved and grown in the years we have been working together.
Delivering a press and media relations campaign for YHA has been, and continues to be, an absolute pleasure in all the time we’ve worked with YHA. At times challenging but always rewarding and fascinating. We’ve met politicians, adventurers and even Her Majesty The Queen as part of our work with YHA.
Once YHAs were shunned by the travel media but now, after substantial investment in the network, strong imagery and a superior online presence, Youth Hostels appear regularly in national travel features. This means we deal daily with national journalist requests for further information, images and complimentary stays. We’ve had YHAs feature in many lifestyle magazines too, such as Cosmopolitan and Elle.
We’ve notched up a few stays in YHAs as well. We can personally recommend a stay at YHA Brighton, Castleton, Pen y Pass, Cardiff, Grinton Lodge, Eden, York, St Pancras, Keswick, Ambleside, Beverley Friary and St Briavels Castle.
Last year ended on a particularly high note for us and YHA. It won a raft of awards for its marketing campaigns – RunYHA and LiveMore, had a its best ever year financially and was named the UK’s Best Hotel, as voted for by readers of the Guardian. When up against luxury hotels like Radisson and Marriot.
For an 85 year old, the YHA isn’t doing too badly at all and we’re very proud to be part of it.